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Posted on Monday, February 15, 02010
Vertigo Software, Inc. , a client of Shoulder High Production's, LLC . was called upon to build NBC's online video player for the 2010 Vancouver Olympics.
"Designed and built in partnership with NBC Universal and Microsoft, this unique web experience will showcase live streaming and on-demand HD video and immersive photo galleries for a wide variety of competitions, athlete interviews and Opening and Closing ceremonies during the network’s February 12-28 coverage.
HD-quality Video
Thousands of hours of live HD content, streaming at full 720p. Microsoft IIS Smooth Streaming technology enables the player to automatically adjust video quality to match each user’s bandwidth."
Using Microsoft's Silverlight Player, which you can downloand and install for either PCs or Macs here , and a host of other cutting edge web tools, Vertigo created the perfect online experience of the Olympics. We have watched their design and perfection of many of these integrated web strategies and the work they did for NBC is truly "gold medal" deserving!
Of particular interest to Shoulder High Productions, LLC. is the HD player they built which ramps up the quality of the stream from low enough for a smooth fast start to a full 720 High Definition video experience. It is almost as much fun to watch the video quality improve for the first few seconds of play, as it is to watch the Olympians do their stuff! But we're video people over here so you're allowed to just watch and enjoy the competitions.
We're extremely happy to be helping Vertigo with their media communication needs and look forward to bringing you more of their great work.
GO U.S.A.!!! (click the picture above to watch the action)
Posted on Friday, February 12, 02010
This week Shoulder High Productions, LLC. was brought in to SVB Financial Group to help design a new lighting plot for their corporate headquarters's Kellogg Auditorium. The auditorium is used for countless meetings and trainings by the employees of the bank but it has increasingly become a place that partners like the Commonwealth Club have come to hold their gatherings. Since an increasingly larger number of these events were being filmed and posted to the web, we were called in with the help of Glo Lighting to propose a new lighting arrangement they could use specifically for when they film events in this space. The needs and demands of lighting a space for video are very different than for daily use and we're happy to help our clients create the best solutions for their reoccurring video needs. We're happy to say that they are choosing between Compact Florescent and LED lights so Sustainability Media is also happy with the Green choices!
Posted on Thursday, February 4, 02010
Today we filmed a promo for an amazing new company called CauseWorld. http://www.causeworld.com/
This is one of those moments when you see technology and social trends meet in perfect harmony. And get this...Its for a good cause!
CauseWorld is a free App downloadable for the iPhone or Android phones that lets you earn "Karma Points" when you visit actual stores and businesses. Your GPS phone lets you choose to tell CauseWorld when you're in a participating store or business. When you acure enough Karma Points you can redeem them as an actual donation to a charity of your choice. Citi picks up the bill on your behalf. So all you have to do is tell CauseWorld I just had a fair-trade, shade-grown, organic latte and bought a some 100% post-recylced toilet paper and boom you've saved the Rainforest, helped fund relief in Haiti or sent text books to underfunded schools! The charity is your choice!
Of course this is all instantly updatable to your Facebook or Twitter feeds and competition amongst your peers is encouraged!
Seriously I think this is a great combination of technology and an effort to help make saving the world a little easier.
So go Sign up already! Just remember you heard it here at Sustainability Media first!
Posted on Thursday, February 4, 02010
Shoulder High Productions, LLC. was called on by our clients in Portland, CMD, to shoot a video highlighting Intel's new Netbook designed specifically for kids.
There's a saying in the industry... "Never work with kids or animals! (or really crowded, noisey, open to the public museums...:)" It is a very silly saying as you can see the kids did GREAT and CMD did a wonderful job editing the piece together.
Posted on Monday, February 1, 02010
In 2009, Silicon Valley Bank Financial Group hired Shoulder High Productions, LLC. to shoot the United States portion of a corporate documentary highlighting the company's recent expansion into India. A small focus of the larger documentary features the role SVB Financial Group is playing in supporting the American India Foundation's Digital Equalizer Program. "SVB Financial Group is a sponsor of the American India Foundation's Digital Equalizer Program bringing a computer lab and assistance to an underprivileged school in Bangalore."
Posted on Monday, February 1, 02010
In December of 2009, SVB Financial Group hosted a panel discussion titled "How Venture Capital Works." The panelists discussed the relationships, decisions, and economics that drive venture capital. The panel included participants representing the three key roles in VC industry dynamics. Shoulder High Productions, LLC. was asked to help produce the event for a near immediate online distribution.
We organized a 3 camera, live switched program for Silicon Valley Bank Financial Group. The middle camera was on a dolly and added a great boost to the production value. This was shot on location in the client's headquarters so we brought in everything we would need to convert their corporate auditorium to a elegant studio for this extremely insightful and behind the scenes discussion of the inner workings of the modern day venture model. We were excited to have had the opportunity to serve this longstanding client and help them communicate to a larger audience the state of the Venture Capital Model and SVB Financial Group's role in it.
Posted on Monday, February 1, 02010
It was last year this time that Shoulder High Productions helped Silicon Valley Bank Financial Group create a video highlighting the new San Francisco Tenderloin division of the Salvation Army.
Posted on Thursday, January 28, 02010
www.transbaycenter.org
www.temporaryterminal.org
Join us on Facebook !
Watch the video we produced to give an overview of this historic project.
Posted on Monday, January 11, 02010
Technology sure keeps on moving doesn't it? Still don't know why then our national automative fleet is still getting below 30mpg fuel economy, but at least the day of 3D television programming is just around the corner.
Avatar was certainly a technological breakthrough, but will it lead the way to a cultural breakthrough?
ESPN and Discovery Channel think so.
I've had the ability to film promotional videos on these upcoming home 3D television sets and while I'm impressed with the sets that produce the effect WITHOUT wearing glasses, I don't think I'll be tuning into anything other than special events while wearing glasses at home. 3D football and nature documentaries are exactly what I would want to see in 3D though. But more importantly for me I'm wondering if 3D will translate to video over the web? I don't see why not as I guess I could put on glasses or deal with limited viewing angles for the glasses-less lcd's for short video content over the web. It looks like companies like Panasonic are even modifying current cameras to accomplish the techno wizardry. Bottom line, Shoulder High Productions and Sustainability Media are interested in meeting the needs of our clients and just in case the demand starts to pick up, we are doing our homework and learning the craft of 3D storytelling and media creation. We look forward to the process of evolving with our client's needs and imaginations.
I'll let you know when I turn into 1950's superhero 3D Man!
Posted on Monday, January 11, 02010
As 2010 gets underway we would like to give you an update to the San Francisco Transbay Transit Center's progress. As you may know Sustainability Media is producing a documentary on the history and the future of this storied building in San Francisco and the journey of over 50 years to renovate and modernize the center.
We helped produce an overview video on this groundbreaking video and we were honored to have Peter Coyote contribute his award winning voice to the narration. You can watch the video at the following link.
http://transbaycenter.org/media-gallery/video-gallery/transbay-transit-center-project-presentation
In the coming months we will begin principle photography and we will keep you up to date on this exciting production.
Posted on Wednesday, September 2, 02009
We just watched the episode of Discovery Channel's "Time Warp" that Shoulder High Productions' Chris Baldwin was asked to help shoot. It was a lot of hard rockin fun and we hope you enjoy the espisode!
http://dsc.discovery.com/videos/time-warp-metallica-rocks.html
http://www.youtube.com/watch?v=Wk3nsNM6gr0
Posted on Wednesday, August 26, 02009
Sustainability Media is proud to announce that we have begun creating an hour long documentary television program on San Francisco's new Transbay Transit Center.
This documentary will tell the story of the history and the future of the public transportation infrastructure of the San Francisco Bay Area. The centerpiece of this story will be the over 60 year journey to build the new Transbay Transit Center; a gigantic 3 block long work of art that will act as the new hub of all public transportation systems of San Francisco. The TTC will also house the future High Speed Rail system which will allow travelers to zip between San Francisco and Los Angeles in just under 2 1/2 hours.
The reason why this massive civic construction project is worthy of such attention by Sustainability Media is simple. With the construction of this new terminal the San Francisco Bay Area is again taking on a visionary and pioneering role for the rest of the country's big cities to follow. It is moving away from the congested, inefficient and polluting culture of individual automobile transportation and towards a culture of carefully orchestrated, efficient and more sustainable mass transit. We are extremely excited to tell the story of a city that has overcome the grip of a dying transportation paradigm and is taking the steps to make its citizens leaders in a cause to curve the onslaught of man-made global climate change.
Check out the webcam progress of the construction here
http://temporaryterminal.org/webcam
Posted on Wednesday, March 18, 02009
Hopefully you've seen this show Time Warp on Discovery Channel. The show uses special high speed cameras to slow time down and reveal unbelievable subtleties of everyday life. So far my favorite episodes have been a slow motion capture of a frozen turkey being dropped into boiling oil...EXPLOSION! And of course, I got a huge kick out of watching wet dogs shake dry in extreme slow motion. I mean who needs YouTube???!!!!
But yesterday I was brought on as second camera to shoot the legendary rock band Metallica for Time Warp. If you're a fan of Time Warp, Metallica, or seeing the science behind ROCK N' ROLL in super slow mo... Program this next season of Time Warp into your DVR!
Posted on Wednesday, March 11, 02009
This morning we were called upon to help announce the first 4 head coaches of the new UFL - United Football League. We filmed the Press Conference at the SF Giants stadium which will house the San Francisco team. The team is unnamed as of yet because the league is going to let the fans choose their team's name as the season draws closer. Of note is the high profile names being signed on to coach each team. Former NFL coaches Jim Fassel, Dennis Green, Jim Haslett & Ted Cottrell will lead their team in the premier season of the new UFL. Good luck UFL!
Click here to watch the press conference at - http://ufl-football.com/
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